Can a Bra Save Your Life?

October is the National Breast Cancer Awareness month, during this month there are endless social events dedicated to this important cause. This year everybody is talking about a new bra from First Warning Systems (FWS) which many believe can become the next big thing in the fight against breast cancer.

The Centers for Disease Control and Prevention (CDC) says breast cancer is the most common cancer among women. About 210,203 women in the United States were diagnosed with breast cancer in 2008 and 40,589 died.

The Huffington Post is reporting that Lifeline Biotechnologies has been creating and testing out a “smart bra” called First Warning Systems, which they describe as a “novel breast health screening device and method based on disruptive technology and tissue health science”. According to First Warning Systems, studies were conducted in more than 650 women, resulting in an average detection of at least 90 percent. They compared testing with the standard mammogram, which, according to them, averages 70 percent of accuracy.

According to LifeLine, sports bra-like material is encased with sensitive sensors that can detect small changes in temperature in breast tissue. The self-exam bra is worn close to the body for the testing period, at the end of which the sensors are capable of sending collected data to the Internet to be analyzed by “sophisticated algorithms,” results of which are then sent to the user’s personal device. “As tissues transition from normal to hyperplasia, to atypical hyperplasia, to cancer in-situ, to invasive cancer they develop their own distinct thermal finger print and can be compared with normal tissue temperature,” according to the company’s website.
Three trials have shown the bra can detect abnormalities with a 90% and higher accuracy rating in women of all ages. If the bra sees more success in the trial stage, the company will be ready to sell it in Europe next year and the U.S. in 2014. The website said the retail price would be around $1,000.